UI/UX Design & Design Systems
Making it obvious how to use
Layout, wording and flow arranged so people finish what they came to do instead of ringing your support line.
Selected work demonstrating this service.
- Presented 200 UI/UX improvements for the GIS map application, boosting revenue by 10x through enhanced software features.
- Designed the product's UI and UX end to end — directory grids, dual card/table views, live requirement validators and breadcrumb navigation.
- Established PDF/UA‑1 conformance across nine documents at 106 of 106 rules, and found the archival variant failing one rule of 146 — a near‑miss that reads as a pass to anyone not running the validator.
- Rewrote the application's error messages against a written tone standard after a refused sign‑in blamed the user for mistyping when the provider actually required an app‑specific password, and covered it with a test that names the provider.